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Planiranje medija

The process of determining the means by which an advertising message will be communicated to a defined audience.

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Planiranje
Publicitate; Comunicaţii marketing

The process of anticipating the future, establishing goals and objectives.

Plan medija
Publicitate; Comunicaţii marketing

The document embodying the specific media objectives, strategy and tactics designed to support a brand.

Raspored medija
Publicitate; Comunicaţii marketing

A graphic representation of the dates, times and media sources in which advertising is to be placed.

Medija miks
Publicitate; Panou reclame

The combination of media types used together to meet the objectives of a media plan.

Provizija
Publicitate; Comunicaţii marketing

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor
Publicitate; Comunicaţii marketing

The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija
Publicitate; Comunicaţii marketing

The number of issues of a media title that are sold.

Emitovanje
Publicitate; Comunicaţii marketing

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa
Publicitate; Comunicaţii marketing

The promotion of its products or services by one company to another.

Beneficijska segmentacija
Publicitate; Comunicaţii marketing

A grouping of consumers based on the specific benefits they desire from a product.

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