Medijski miks

Medijski miks

The combination of two or more different media to be used to fulfil a media plan.

0 0

Îmbunătăţire

Adăugare imagine

Parte de vorbire: substantiv
Sinonim(e):
Glosar:
Industrie/Domeniu: Publicitate
Categorie: Comunicaţii marketing
Company: Butterworth-Heinemann
Produs:
Acronim-abreviere:

Mai mult

Adăugare la Glosarul Meu

Alte limbi:

Mai mult

Ce doriţi să spuneţi?

Vizualizaţi termeni similari

Marketing miks

Servicii de afaceri; Marketing

Referring to the 4 P's of marketing: product, price, placement and promotion. They are controllable variables that can be used in different ways to influence customer motivation ...

Promotivni miks

Publicitate; Comunicaţii marketing

The use in any combination of advertising, sales promotion, public relations, direct marketing and personal selling to achieve specific objectives.

Medija miks

Publicitate; Panou reclame

The combination of media types used together to meet the objectives of a media plan.

Marketing miks

Publicitate; Comunicaţii marketing

The combination of the elements of the marketing programme, including product, price, place and promotion.

Provizija

Publicitate; Comunicaţii marketing

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor

Publicitate; Comunicaţii marketing

The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija

Publicitate; Comunicaţii marketing

The number of issues of a media title that are sold.

Emitovanje

Publicitate; Comunicaţii marketing

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa

Publicitate; Comunicaţii marketing

The promotion of its products or services by one company to another.

Beneficijska segmentacija

Publicitate; Comunicaţii marketing

A grouping of consumers based on the specific benefits they desire from a product.

Termeni la ştiri

Termeni dezvoltaţi

ivysa

0
Terms
0
Glosare
4
Followers

Industrie/Domeniu: Fructe şi legume Categorie: Fructe

banana

The world's most popular fruit. The most common U.S. variety is the yellow Cavendish. They are picked green and develop better flavor when ripened off ...