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barazi markash

The assignment of a capital value to a brand. Sometimes used to describe the intangible benefits associated with the use of a brand.

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Sisteme politice; General

A legal principle of fair dealing, which may provide preventive measures and legal remedies that are unavailable under ancient principles of common law.

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Operaţiuni bancare; Operaţiuni bancare de investiţii

Exchange rate between two currencies. Dollar parity, for instance, is the price of a currency expressed in dollars. See also gold parity, purchasing power parity, parity price.

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Equality, as of condition or rank.

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Fairness or impartiality.

marketing i drejtpërdrejtë
Publicitate; Comunicaţii marketing

An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.

përgjigjje e drejtpërdrejtë
Publicitate; Comunicaţii marketing

A method whereby the advertiser provides the consumer with a means of communicating directly with the organization.

shitje e drejtpërdrejtë
Publicitate; Comunicaţii marketing

The process of achieving the sales of products or services without the use of intermediary sales channels, such as wholesalers and retailers.

mbulim
Publicitate; Comunicaţii marketing

A calculation of the size of the audience that will be exposed to an advertising message using a particular media vehicle.

strategji krijuese
Publicitate; Comunicaţii marketing

The identification of the specific goals which advertising is designed to fulfil.

manaxhim krize
Publicitate; Comunicaţii marketing

The establishment of procedures for anticipating and dealing with communications problems.

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