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национално воведување

The immediate launch of a new product on a nation-wide scale, because of the risk and the substantial investment in production and marketing that a national introduction requires, many organisations choose rollout approach instead.

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the bringing of a product, measure, concept, etc., into use or operation for the first time

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Buyers' insensitivity to price, when the percentage change in quantity demanded is less than the percentage change in price, consumers are price-insensitive, see price elasticity.

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Broad groups of consumers within a society's culture having similar values which distinguish them from the rest of society.

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"Get the prospect's attention, gain their interest, create desire and encourage them to act by moving forward with the purchase. ".

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Brands sold to world markets with essentially the same promotion.

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