Životni ciklus proizvoda

Životni ciklus proizvoda

A management technique in which a product is depicted as passing through a series of progressive stages.

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Industrie/Domeniu: Publicitate
Categorie: Comunicaţii marketing
Company: Butterworth-Heinemann
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Provizija

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The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor

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The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija

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The number of issues of a media title that are sold.

Emitovanje

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Od biznisa do biznisa

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The promotion of its products or services by one company to another.

Beneficijska segmentacija

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kobra

A highly venomous snake from the elapidae family native to Asia and Africa. When alarmed, a cobra raises its head and expands the skin of the neck to ...