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Marketing komunikacija

The process by which a marketer develops and presents stimuli to a defined target audience with the purpose of eliciting a desired set of responses.

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The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

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The interpretation of stimuli and the organization of thoughts and ideas.

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The number of issues of a media title that are sold.

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