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Imidž

The creation of an identity for a product or service by its association with other values.

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Imidž brenda
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The total impression created in the consumer’s mind by a brand and all its associations, functional and non-functional.

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The way in which a company is perceived, based on its history, beliefs and philosophy.

Provizija
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The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

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The interpretation of stimuli and the organization of thoughts and ideas.

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The number of issues of a media title that are sold.

Emitovanje
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broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa
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The promotion of its products or services by one company to another.

Beneficijska segmentacija
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A grouping of consumers based on the specific benefits they desire from a product.

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