Geografska segmentacija

Geografska segmentacija

The identification of market or audience segments based solely on geographic factors.

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Industrie/Domeniu: Publicitate
Categorie: Comunicaţii marketing
Company: Butterworth-Heinemann
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Beneficijska segmentacija

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A grouping of consumers based on the specific benefits they desire from a product.

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The means by which the characteristics of homogeneous groups of consumers can be determined.

Provizija

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The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor

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The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija

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The number of issues of a media title that are sold.

Emitovanje

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broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa

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Lojalnos brendu

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Radmila Vojinovic

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