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Publika

The number of individuals reached by an advertising medium.

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The profile of the most desired consumer prospects for a product or service, listed by characteristics such as demography, lifestyle, brand or media consumption and purchase ...

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People who have gather to hear or watch something such as an opera, play, sports event, etc..

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The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

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The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija
Publicitate; Comunicaţii marketing

The number of issues of a media title that are sold.

Emitovanje
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broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

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