Definisanje ciljeva reklamiranja za izmjereno reklamiranje

Definisanje ciljeva reklamiranja za izmjereno reklamiranje

A model of the advertising process developed by Russell Colley. Incorporates a precise method for the selection and quantification of communications tasks.

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Industrie/Domeniu: Publicitate
Categorie: Comunicaţii marketing
Company: Butterworth-Heinemann
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Provizija

Publicitate; Comunicaţii marketing

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor

Publicitate; Comunicaţii marketing

The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija

Publicitate; Comunicaţii marketing

The number of issues of a media title that are sold.

Emitovanje

Publicitate; Comunicaţii marketing

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa

Publicitate; Comunicaţii marketing

The promotion of its products or services by one company to another.

Beneficijska segmentacija

Publicitate; Comunicaţii marketing

A grouping of consumers based on the specific benefits they desire from a product.

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