Home > Terms > English, UK (UE) > Preferred reading
Preferred reading
This is a term which Stuart Hall originally used in relation to television news and current affairs programmes but which is often applied to other kinds of text. Readers of a text are guided towards a preferred reading and away from 'aberrant decoding' through the use of codes. A preferred reading is not necessarily the result of any conscious intention on the part of the producer(s) of a text.
This is auto-generated content. You can help to improve it.
0
0
Improve it
- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Language
- Category: General language
- Company: Others
- Product:
- Acronym-Abbreviation:
Other Languages:
Member comments
Terms in the News
Featured Terms
Improved clinch knot
A simple yet very strong knot for tying hooks and lures to fishing line that is most often used by anglers. Being quick and easy to tie are the main ...
Contributor
Featured blossaries
Marouane937
0
Terms
58
Blossaries
3
Followers
The World's Most Valuable Soccer Teams 2014
Category: Sports 1 10 Terms
Marouane937
0
Terms
58
Blossaries
3
Followers
The 10 Most Shocking Historical Events
Category: History 1 10 Terms
Browers Terms By Category
- Hats & caps(21)
- Scarves(8)
- Gloves & mittens(8)
- Hair accessories(6)
Fashion accessories(43) Terms
- Rice science(2869)
- Genetic engineering(2618)
- General agriculture(2596)
- Agricultural programs & laws(1482)
- Animal feed(538)
- Dairy science(179)
Agriculture(10727) Terms
- Cultural anthropology(1621)
- Physical anthropology(599)
- Mythology(231)
- Applied anthropology(11)
- Archaeology(6)
- Ethnology(2)
Anthropology(2472) Terms
- Natural gas(4949)
- Coal(2541)
- Petrol(2335)
- Energy efficiency(1411)
- Nuclear energy(565)
- Energy trade(526)